What if the best-selling clothing line that made it into your store was also a superhero shirt?
That’s what startup Juice wrld is trying to do with a shirt for its new line, which makes you look badass while still maintaining the look of the original.
The shirt is a collaboration between the company and JOY, a clothing company.
The idea is that the shirt has a different design and feel from the original but retains the overall look of its predecessor.
It’s a mash-up of superhero-themed shirts and other pop-culture-inspired shirts, which you might recognize from pop culture, like Star Wars and Star Trek.
If you’re unfamiliar with the concept, the idea is to make your product look like you’re wearing a superhero outfit while also staying true to the original design.
But instead of making a costume out of the shirt, the company is instead creating a custom shirt with a customized design based on the shirt.
“The idea behind the company was to bring the original concept to the new era of pop culture and clothing,” Juice wrlld’s cofounder, Alex Blumberg, said in a press release.
“We thought, well, why not make something that was unique and awesome but also not so iconic that people didn’t want to wear it.”
The shirt has the same iconic look of previous JOY t-shirts.
But with the brand’s new shirt, Blumburg and his team are using technology to make it look like it’s from a different era.
It features a design based off of the classic comic book The Avengers, as well as a look that blends into the background of the design.
For example, the design on the right shows off the comic book cover and features the words “FABULOUS!” next to it.
And while the design is based off the Avengers, the shirt also looks similar to the comic, with a dark green shirt that comes off like it was made from the Avengers logo.
For the shirt to be a hit, Juice wrls has to attract the right people, like young and hip people.
For instance, Juice is trying a different marketing strategy with the shirt and has also created an app called Juice Wrld that allows users to buy the shirt for $50.
That’s not the only thing Juice wruld has in store for the next few years.
Blumberg hopes that the company can get enough people to buy its shirts to make the company profitable, which will then allow them to focus on making the products that they want.